Business Basics: Tech Tools For Business Growth

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Some days I am amazed that I was ever able to start a business.

Well, let me explain. 

It’s not that I’m not skilled. I am. In some things.

Technology is generally not one of them however. 

So you’d think starting a blog and an online coaching and consulting business would be out of the question.  But years later, I’ve created not one, but two separate websites, learned how to advertise online and webcast with the best of them.

No, I didn’t suddenly become a tech guru I just learned how to use the simple technology tools that are readily available online.  Below are my favorite non-techy tech tools for newbies just like you.

Websites

Wordpress is still the gold standard for blogs and most simple online store fronts for businesses.  Apparently, Wordpress is the work horse behind 30% of most sites online which is pretty impressive. While I still have my original site backed by Wordpress, I was never a fan of all the plugins and the constant spammers. It’s still a quick and relatively low cost tool.  A true perk is that since it’s been around for so long, there are tons of tutorials available to help you.

The site you’re on right now is backed by Squarespace which is my new favorite tool. Very similar to Wordpress in terms of ease of use, but I have been able to get everything I need on my site without having to download codes and plugins and I like the overall look of the site more. I played around with the free trial for a while before I added my own domain from GoDaddy.

A good freebie email system can be found in Mailchimp. Adding subscribers to your newsletter is easy and with new features such as landing pages and drip content, it can offer the same tools more costly services do, for free, while still letting you help your customers get to know, like and trust you.

As your business grows and you’re looking to analyze current trends like why your recent email campaigns are converting or how many of your customers leave items in their shopping cart and for how long, ad-hoc reporting might be a good place to start. Keeping your business growing is one of the most important things you can do, so don’t forget to schedule time to review your systems to make sure you’re on top of all the ways you make money.

What’s your favorite business tool? Drop a line in the comments and let me know what’s making the biggest impact in your life.