Private Practice Coaching for Therapists who want to Build WITHOUT Overwhelm

Calvalyn Day Smiling woman with curly hair wearing a blue shirt and hoop earrings in an indoor setting.

Hey Friend!

I’m Calvalyn.

You can call me your Private Practice Bestie.


14 years ago, I started out helping my sister build her dream practice. Buying used coaches while my dad built shelves with the biggest smile on his face.

Today that practice has done over 20,000 sessions and millions in revenue with a goal to serve 50,000 Black families. And now, I’m ready to help you.

This is about more than filling your caseload. This is about your owning your identity as a CEO, building a business that is designed for you and not some old guy in a sweater vest, and making enough money to enjoy your life when the work is done.

My mission is to help you have the clarity and confidence that you need to make money moves and massive impact in the community.

My approach blends practical business strategy with mindset shifts, so you can run a thriving practice without burning out.

Learn more about working with me

Whether you're starting out, struggling to grow, or ready to expand, we've got your back.

Running a private practice is more than seeing clients. It’s balancing business decisions, personal energy, and a vision for what’s next. Some therapists are just starting out and trying to fill their caseload. Others are in the thick of it, tired of the hustle with little profit to show. And some are winning — ready to build a group practice or branch into consulting. Wherever you are, you don’t have to figure it out alone. I help therapists at every stage turn their practice into a business that works for their life.

 

Prepare Your Practice for 2026 and Beyond

The world is changing, and so is the way we do therapy.
If you’re wondering how to keep your practice profitable—and your peace intact—you’re not alone.
Let’s talk about what’s next.

Watch The FREE Training NOW!

Let me help you design a LIFE-FIRST practice that serves you and your community.

Therapist working on laptop at a desk in an office with plants and colorful sticky notes on the wall, growing a private practice

Dreaming of a Private Practice?

If you are thinking about starting a private practice or have started as a side hustle and want to make it full-time, start here. Check out blogs written to help you go from Beginner to Boss without overwhelm.

Pour yourself a cup a coffee and start planning like a CEO with this free guide or book a consultation to build momentum with my help.

Book a CEO Audit Session
A therapist sitting on a sofa, smiling, holding a notebook and a pen, in her private practice

Up and Running but Overwhelmed?

Yes! The cashflow is coming in, but you’re not seeing the profit that you want. And why are you working around the clock?!? When you move from start up to growth, you need a vision for the future that requires a different set of skills AND support.

Whether you’re hiring new clinicians or support staff, looking to give your revenue a reset, or need support with designing systems that will let you take some time off WITHOUT a dip in revenue, we can help.

Book a Simplified Systems session
Young therapist sitting at a desk in a bright office, smiling and looking to the side.

Can I really have a 7-Figure Practice?!?

Not only is a 7-figure practice possible, it’s exactly what you’re ready for when you decide to go beyond the couch to leverage your expertise by serving the highest value clients.

The ways of creating passive and recurring revenue in your private practice are endless, but we’ll focus on the best ways for you and give you the plan to make it happen.

Book a PP Strategy Session