The One Marketing Strategy Every Therapist Should Be Using (But Most Avoid)
Let’s be real for a second—marketing your practice probably wasn’t in your grad school curriculum. If you’re like most therapists I talk to, your clinical skills are solid, your heart is in the right place, and you know you can help people...
but the getting clients part?
That’s where it gets sticky.
And don’t even mention video.
The first time someone told me I needed to be on camera to grow my business, I rolled my eyes so hard I just about gave myself a headache.
Insert flashbacks of grad school tapes and having everyone watching and critiquing. And don’t get me started on not dancing and lip-syncing on camera. I didn’t want to do ANY of it.
But then I had this moment. I started to think about all of the decisions that I make based upon a video. When I’m considering an Amazon purchase, I zone in on the video reviews. I’ve followed people on social media and felt like they are my real life bestie, even when I’ve never met them. And, I’m generally skeptical of products or services that don’t show and tell.
That’s when it hit me: Video is the key.
Why Video Works (Even for Therapists)
Let’s break it down:
People buy from people they feel like they know. Video builds trust faster than any caption ever could.
Video posts get 1200% more shares than text and image posts combined.
Viewers retain 95% of a message when they watch it on video, compared to just 10% when reading it in text.
And let’s be honest—your future clients are already scrolling. What would it mean for them to stop and hear your voice? To see your calm presence? That’s a whole vibe.
But I Get It—It’s Not Easy
Therapists have a very specific set of worries when it comes to video:
“I don’t want to look unprofessional.”
“I have no idea what to say.”
“What if people judge me?”
“I hate how I look on camera.”
Friend, you are not alone.
This is exactly why I created something to help:The 5 Videos Every Therapist Needs to Promote Your Practice
It’s a short, powerful training to show you the exact types of videos that work for therapists—no dancing, no cringey scripts, no expensive equipment, no fancy editing. You can get instant access now.
Just you, your wisdom, and a phone.
Want to Take It Further?
If you’re ready to go beyond the basics, check out my Video Marketing Course. I included the tools to get you started fast using just your phone and the simplest ideas.
The Get Clients Fast training
Plug-and-play planning tools for Instagram, TikTok, and YouTube
And more
This is for the therapist who’s ready to stop hiding and start attracting clients with confidence.
Final Thought
You don’t have to become someone you’re not. You just have to show up—real, grounded, and visible.
Because your people are out there.
And they’re waiting to meet you.