You’re Missing Out On LinkedIn, and it’s Costing You
If you hang around therapist Facebook groups or scroll TikTok too long, it’s easy to believe that the only way to “be visible” is to dance on Reels or keep posting inspirational quotes. But the clients and opportunities that can shift the entire trajectory of your practice?
They may be on Instagram at 11 p.m, but they are definitely on LinkedIn during their lunch break.
Most therapists have barely touched their LinkedIn pages since they graduated, or they’ve avoided the platform altogether because it feels too “corporate.” But here’s the truth: LinkedIn is one of the most underused, yet high-leverage places for therapists, whether you’re building a caseload, looking to increase private-pay clients, or expanding into consulting, speaking and training. And maybe the best part? LinkedIn is not oversaturated. Because most people aren’t even posting at all, you have a greater chance to be seen as an expert.
Let’s start with a few things you may not know.
LinkedIn Is Quietly One of the Most Powerful Platforms for Service Providers
While it doesn’t have the glitz of Instagram, LinkedIn has the substance that matters:
It’s home to the largest concentration of organizational decision-makers online.
Users on LinkedIn have significantly higher disposable income than users on most other platforms.
And this one surprises most therapists: LinkedIn drives more referral traffic to business websites than Facebook, Instagram, and Twitter combined. Which means if you’re struggling to get eyes on your website, this may be the place to make it happen.
Another overlooked fact: when someone is deciding whether to hire you, whether that’s a parent, an HR director, a physician, or a private-pay client, the first thing they search is your name. And if your LinkedIn profile looks outdated, incomplete, or inconsistent with your current work, they notice. Even if they never mention it.
In the current climate, where private practice is shifting, insurance is shaky, and many clinicians are diversifying, visibility with the right audience matters. LinkedIn gives you that access.
So Why Haven’t More Therapists Leveraged It?
Well, the short and simple answer is, most people have no idea how to use LinkedIn.
Because it’s not your typical social platform, you’re probably not going to get one of that constant Dopamine hit that you do from endless scrolling. And when it comes to knowing what to post, most people aren’t sure how to position themselves for views or even more important how to connect and strategically enhance your offline network.
Three Quick Profile Upgrades You Can Make Today (15–20 Minutes Total)
You don’t need a full rebrand. You don’t need professional photos. You don’t need a dissertation-length About section.
You just need clarity, intention, and a profile that helps the right person recognize you in seconds.
Here are three simple but high-impact updates:
Upgrade Your Headline So It Speaks to Outcomes, Not Credentials
Most therapists list degrees or licensure: “LCSW | Therapist | EMDR-Certified”. Useful for compliance. Not useful for marketing.
A stronger headline describes what you help people do, not what you’ve been trained in. For example:
“Therapist for high-stress professionals | Helping women reduce anxiety and build emotional resilience”
This instantly tells people who you serve and why they might follow you.
Clean Up Your Featured Section With One Clear Call to Action
A lot of therapists don’t use the Featured section at all. And the ones who do often treat it like a junk drawer.
Instead, include one single link that moves your audience to the next step, your website, your booking page, your newsletter signup, or your intake form. If you have an easy opt-in that your dream client would live for this would be great too. 3 items that are current, directed at your dream clients and action oriented are best.
If visibility is the goal, this section should guide people toward you, not send them wandering through the wilderness of links.
Rewrite Your About Section in First Person With Proof, Not Poetry
Your About shouldn’t read like a brochure. It should help people picture what it feels like to work with you.
A simple structure:
Who you serve
The challenges they face
How you help
A short story, example, or outcome
Clear next step
No jargon. No 15-line statements about your “deep passion for mental health.” (Everyone on LinkedIn has a deep passion for something.)
Speak like a person. Give people something real. Therapists often underestimate how powerful this shift can be.
If You Want a Personalized Visibility Plan, Let’s Talk
Updating your profile is a great first step. But to actually drive inquiries, referrals, and opportunities, you need a strategy that reflects your goals, whether that’s filling a private-pay caseload, pivoting into consulting, partnering with organizations, or increasing your online footprint.
If you want clarity on what to post, how to position yourself, and how to get seen by the right people, I offer a strategy session where we map out your visibility plan step-by-step. This will include not only what to put in your profile, but also what you can do on a consistent basis to bring in the right clients to your practice without posting constantly or feeling like a spammer. Use Code BLOG25 to get 25% off the regular price.
You don’t have to guess your way through LinkedIn. You can treat it like the business tool it actually is. Therapists are stepping into new lanes, leadership, consulting, speaking, authorship, digital education. The ones who rise in this next season won’t be the ones posting the most content. They’ll be the ones who are intentionally visible where decision-makers spend their time. Schedule your strategy session today and get a plan that will take you where you want to go.
LinkedIn isn’t another chore. It’s an opportunity. And the sooner you claim your space there, the more aligned your next season can become.